Let’s Make It Happen: Preparing for Emergencies
06/01/25
In today’s world, business resilience is threatened by external and internal factors that, if poorly managed, can sink even the strongest organizations. The unpredictability and speed of change, accelerated by digitalization, are pushing companies into an increasingly chaotic environment. Risk assessment and careful reflection seem overtaken by the urgency of speed and radical decision-making. The result? A climate resembling a latent civil war, fueled by fake news, polarization, and social conflict.
While digitalization offers immense benefits, it has also encouraged a cultural and intellectual regression, fostering a system where conflicts are constantly amplified. The idea of being "disruptive" has become almost a rule for success in social and professional spheres. However, this mindset risks undermining the value of culture, science, and progress, giving way to an internal culture of hostility and growing distrust.
Distrust has devastating effects, particularly for businesses. Companies thrive on trust, stable relationships, and forward-looking vision. When both internal and external environments become hostile and paranoid, trust erodes, creating a vicious cycle that weakens collaboration and growth.
Business risk management can no longer ignore this reality. Business schools are increasingly incorporating political risk analysis into their curricula. Unpredictable events are now part of our reality. Preparing for these risks is essential. It is not just about having business continuity plans but integrating diverse competencies: psychology, sociology, communication, and technology.
Without a strong organizational culture that fosters connection, sharing, and mutual service, a company risks becoming perpetually dysfunctional. The roots of a positive culture must be developed before an emergency strikes, ensuring that employees develop a strong emotional bond with the company, transforming it into a cohesive community capable of overcoming challenges. Working on corporate wellbeing and people engagement becomes more and more crucial.
